It has had an incredible run, and may yet linger on, continuing to lead a dwindling but faithful audience for many more years to come. In fact, it has lasted so long as the top leader in MMOs that for too long most newcomers aspired to out-Wowing Wow, i.e., trying to out-do WoW at its own game. Still, it has been lasting as the king of the hill, so-to-speak, for a very long time. It is suffering from its own ag and longevity. WoW is waning not because it's a bad game or that other games are better, but because it is an old, old architecture with an increasingly out-dated form of play and outclassed visuals.